“Treat others the way they want to be treated.” — Sell It Like a Mango, Chapter 9
When you’re pressed for quota, it’s tempting to default to The Golden Rule—pitching the way you like to buy. But buyers aren’t carbon copies of you. Donald C. Kelly’s Platinum Rule flips that script: tailor every touchpoint to the customer’s own style, priorities, and pace. The payoff? Faster trust, smoother closes, and relationships that outlive a single deal.
In today’s crowded inboxes and shrinking attention spans, relevance is currency. The Platinum Rule turns empathy into a competitive edge.
a. Decode Their Communication DNA
b. Map Their Buying Priorities
Document these traits in your CRM so your entire team speaks the same “buyer dialect.”
Kelly stresses listening to understand, not to respond. Try his “3:1 rule” on discovery calls: for every three sentences they speak, you get one to clarify or dig deeper. Use phrases like:
You’ll surface unspoken fears and aspirations that generic reps miss.
Small signals of adaptation shout, “I get you.”
The Platinum Rule doesn’t stop when the contract is inked.
Delivering value on their terms turns customers into case‑study champions and referral magnets.
Stay curious, stay flexible.
During a slow month, Kelly noticed two buyer personas in his mango stand: habitual tasters who asked many questions and quick snatchers who valued speed. He created two micro‑experiences:
Sales jumped, lines shortened, and customers felt understood—because they were.
Choose one live deal and schedule a 15‑minute “pre‑call empathy audit.” Note the buyer’s preferred pace, depth, and channel. Then redesign your next interaction to match. Measure the response—you’ll feel the Platinum difference immediately.
Because in sales, platinum isn’t just a precious metal; it’s the standard that turns strangers into superfans.
What if your sales reps never had to Google a prospect again? Stanford’s latest AI insights reveal how enrichment stacks free 12 hours a week—so your team can finally dial, not dig.
Missed the moment, missed the deal! The 48/12 Law is your new outreach superpower — follow up in 48 hours, call in 12, and watch your conversions jump. Simple math. Serious results.
Insurance decisions in India are deeply personal, yet most blogs sound like brochures. Amplispot flips that script. We create insurance content that feels relatable, speaks the customer’s language, and builds trust through stories, not jargon. Because in India, trust isn’t sold, it’s earned, one blog at a time.
In India, pushing too hard can push prospects away. Amplispot shows you the art of the soft sell, educational webinars that inform first and persuade later. By blending storytelling, cultural nuance, and subtle CTAs, webinars stop feeling like sales pitches and start building trust that converts naturally.
Inbox first. Stopwatch set to 48 hours. Then call. It’s not magic—it’s memory science. Run E‑E‑L‑C‑VM and watch “Who are you?” turn into “Let’s meet.”
Start with a heartfelt handwritten note, then reinforce it through timed digital touches that add value, track engagement, and scale your personal brand.
