From our Blog

Why speed-to-phone matters more than ever—and how to engineer it Introduction: The Great Disconnect If it sometimes feels as though your SDRs are shouting into the void, you’re not imagining things. Gartner’s sales-development research shows that it now takes 18 + dials to reach a single prospect and call-back rates languish below 1 percent—the worst […]

Why Subject-Line Length Still Matters in 2025 Swipe down your phone’s notifications right now and count how many subject lines get chopped mid-promise. That truncation is more than an eyesore—it’s a silent open-rate killer. Klenty’s 2025 cold-email benchmark, which aggregated 100 million B2B outbound sends, shows a clear bell curve: performance climbs from ultra-short teasers, […]

Insurance marketing in India is undergoing a transformation. Gone are the days of lengthy brochures and tedious PowerPoint presentations. In their place, short-form videos – think YouTube Shorts and Instagram Reels – are rapidly emerging as the go-to medium for capturing attention. This isn’t just a trendy idea; it’s a response to how Indian consumers […]

In the ever-evolving landscape of digital marketing, social media has become an essential tool for insurance agents looking to expand their reach, build trust and engage with potential clients. With a large section of the Indian population using platforms like WhatsApp, Facebook and Instagram, insurance agents have a unique opportunity to harness these channels for […]

Imagine being the go-to person in your community whenever anyone thinks about insurance – just like that friendly “insurance uncle” or “insurance aunty” many of us grew up knowing. In India, where trust and relationships often drive business decisions, building your personal brand as a new insurance agent can make you the trusted advisor people […]

Life insurance is a hot topic in India, with over 30 crore (300 million) policies in force and growing awareness about financial protection (Top 10 Life Insurance Companies in India 2025). People commonly ask questions about tax benefits, LIC policies, ULIPs, term plans, and more. As an insurance content creator, you can leverage these frequently […]

Life insurance may be an intangible product, but real-life stories can tangibly show its value. In India, where family welfare and financial security go hand in hand, storytelling is a powerful tool to illustrate how life insurance transforms lives. Rather than just quoting policy benefits or statistics, sharing the experiences of people who faced life's […]

In the competitive insurance industry, maintaining continuous engagement with prospects and clients is crucial. A well-crafted newsletter strategy—complemented by periodic reminders and thoughtful touchpoints—can keep your brand “in sight and in mind” all year long. This not only nurtures client relationships but also improves retention in an industry where acquiring new customers is far more […]

Life insurance agents in India have long been stereotyped as aggressive policy peddlers – the kind who corner you at family gatherings or cold-call at dinner time. “In fact, most people in India buy insurance products because they have a pushy uncle who happens to be an agent or they’re trying to save on taxes,” […]

In India, trust lies at the heart of every major financial decision. Whether it is purchasing a new home, choosing a bank, or securing a future through insurance, Indians historically rely on word-of-mouth recommendations, personal connections, and reputations built over time. In the digital age, these dynamics have shifted significantly. More consumers are taking their […]

In the digital era of 2025, content marketing has become more than just a buzzword – it’s a mission-critical strategy for businesses of all kinds, including insurance. Consumers today live online, seeking information and advice at their fingertips. For insurance agents in India, this shift means traditional sales tactics alone are no longer enough. They […]

In today’s fast-paced sales environment, waiting weeks for campaign data can be the difference between hitting your targets and missing them. Sales leaders are discovering that real-time analytics in outreach are no longer a luxury, but a necessity. Instant visibility into performance provides the agility to tweak tactics on the fly and capitalize on opportunities […]