From our Blog

Ever wonder how “What’s 80C?” becomes a 10,000-visitor blog post? This guide shows how to spin Indian insurance FAQs into SEO gold.

Forget the brochures. In India, stories sell insurance—because they show what a payout really means. From Kanpur to Kanyakumari, real families prove that when life falters, insurance holds firm.

In the competitive insurance industry, maintaining continuous engagement with prospects and clients is crucial. A well-crafted newsletter strategy—complemented by periodic reminders and thoughtful touchpoints—can keep your brand “in sight and in mind” all year long. This not only nurtures client relationships but also improves retention in an industry where acquiring new customers is far more […]

Life insurance agents in India have long been stereotyped as aggressive policy peddlers – the kind who corner you at family gatherings or cold-call at dinner time. “In fact, most people in India buy insurance products because they have a pushy uncle who happens to be an agent or they’re trying to save on taxes,” […]

Sales teams in India’s BFSI sector face prospecting bottlenecks. Automation can help by streamlining lead generation, improving productivity, and increasing conversion rates.

In India, trust lies at the heart of every major financial decision. Whether it is purchasing a new home, choosing a bank, or securing a future through insurance, Indians historically rely on word-of-mouth recommendations, personal connections, and reputations built over time. In the digital age, these dynamics have shifted significantly. More consumers are taking their […]

In the digital era of 2025, content marketing has become more than just a buzzword – it’s a mission-critical strategy for businesses of all kinds, including insurance. Consumers today live online, seeking information and advice at their fingertips. For insurance agents in India, this shift means traditional sales tactics alone are no longer enough. They […]

In today’s fast-paced sales environment, waiting weeks for campaign data can be the difference between hitting your targets and missing them. Sales leaders are discovering that real-time analytics in outreach are no longer a luxury, but a necessity. Instant visibility into performance provides the agility to tweak tactics on the fly and capitalize on opportunities […]

In B2B sales, time literally equals money. Yet too often, highly skilled sales professionals find their days eaten up by busywork – updating CRM records, drafting routine emails, building prospect lists – instead of doing what they do best: selling. This administrative overload isn’t just a minor annoyance; it’s a productivity killer that translates to […]

Personalization isn’t just a buzzword in B2B sales – it’s an expectation. Modern business buyers are inundated with generic pitches, and they’ve learned to tune them out. Studies show that 72% of B2B customers now expect the content and outreach they receive to be mostly or fully personalized to them (3 Reasons Why B2B Personalization […]

Even the most powerful sales automation tool won’t deliver results if your team isn’t using it correctly. Too often, organizations invest in sophisticated outreach platforms only to see mediocre outcomes. The issue usually isn’t the tool itself – it’s how (or whether) the sales team adopts it. In this blog, we’ll explore how to bridge […]

In sales, consistent prospecting is the lifeblood of a healthy pipeline. Deals in your current pipeline will inevitably fall through or get delayed, so if you stop feeding the pipeline with new leads, it will eventually run dry. Many experts advise maintaining roughly three times your sales  quota in pipeline value to account for natural […]