Short, vertical, spoken in the customer's language — sent from the agent, built on their book. Introductions, portfolio reviews, coverage gap flags, meeting invites. Across health, auto, home, life, and term.
Your best agents write their best notes to their best clients. The rest of the book gets a template email.
A high-performing agent can personally touch maybe 200 clients a year. Their book has 2,000. The 1,800 in between get generic company communications — and those are the clients most likely to renew elsewhere, churn on a claim, or never hear about the upgrade they'd happily buy. Agent scale is the quiet problem behind every retention number.
Agent comms aren't a tool problem. It's a scale problem.
What it does
Every agent gets their ownpersonalised reel engine.
Delivered to their clients' phones. No app, no login, no install. Works across introductions, portfolio reviews, gap flags, and meeting invites — sent from the agent, to their book.
01 / Agent-branded
Their face, their name, their voice
The reel is from the agent, not the company. Photo, name, contact, branch — every reel carries the relationship, not just the logo.
Short, vertical, one idea per clip. Each reel feels like it came from the agent — because it did.
Introduction
The client sees their agent, not a brand.
The journey opens with the agent. Not a company logo — the actual advisor. Photo, name, how long they've served this client, what they've worked on together. The relationship is made visible in thirty seconds.
The client who remembers their agent's name is the client who calls instead of switching insurers.
For Sarah · From James R.
From your advisor
James, your advisor for
4 years
Branch
Midtown
Policies together3
Last spoke
Mar 2025
For Sarah · From James R.
Your policies with me
Three policies, one advisor
Auto · Comp+Active · $1,260/yr
HomeActive · $840/yr
Term life · $500KActive · $42/mo
Total premium$2,604/yr
Claim-free years4
Portfolio View
The client sees their full relationship with you.
A walkthrough of every policy the client has with this agent — auto, home, life, health, whatever's on the book. One screen, one agent, one view. Most clients have never seen their full portfolio this clearly.
A client who sees their full book with you is a client who doesn't shop piece by piece.
Gap Flagged · The Peak
The agent points out something only they would notice.
The emotional high point. A specific, personal observation — "your auto cover is strong, but your home contents limit hasn't moved since you bought it in 2021." This is what a good advisor does in person. It scales here.
The reel that says something a generic insurer email never would is the reel that confirms the client is dealing with a real advisor.
For Sarah · From James R.
Worth a conversation
Home contents limit since 2021
$80K
Bought in2021
Home value todayUp ~18%
Recommended cover$120K
Worth reviewingYes
For Sarah · From James R.
Book with me
15 minutes, your pick
Thursday3:00 pm · Video
Friday
11:00 am · Video
Saturday10:00 am · Branch
Confirm
One tap
Meeting Booked
The calendar opens. The meeting happens.
The final reel is a one-tap calendar booking with the agent. No callback request, no waiting game — a slot on the agent's calendar, chosen by the client, confirmed in the moment.
A calendar slot the client picked themselves is worth twenty cold call-backs.
Why it lands
Three numbers that change what your agents can do.
95%+
Message open rate
Delivered directly to the channel the agent's clients already check — but sent from the agent, not the company.
In managed pilots, AI Personalised Reels produced consistent, measurable gains on this metric vs. legacy reminder workflows. Pilot data shared on request.
Built for insurance
Built around how agents actually work, not retrofitted into it.
Managed end-to-end by Amplispot. Works across health, auto, home, life, and term. Agents never touch a video editor — the reel comes out of their book, for them.
Managed service
Tech, design, and ops handled in-house. You get outcomes, not a tool.
Book system integration
Secure pulls from your agency and policy systems. Real books, real clients, real relationships — branded to each agent.
Multilingual by default
Audio auto-generates in the customer's preferred language. Eight languages supported out of the box, more on request.
Book-triggered cadence
Annual review, policy anniversary, life event, coverage gap — the agent's book drives the triggers, we run the motion on their behalf.
Channel-native delivery
No app, no install, no login. A link in a message. A reel player in the browser — on any device, any channel.
Agent-branded delivery
Every reel is sent from the agent, branded to the agent, routes back to the agent. The company is the system underneath — the relationship is the agent.
Enterprise scale
Built for large distribution networks. Renders personalised agent reels across thousands of agents and hundreds of thousands of clients — every book, every month.
What you see back
Every tap is a signal. Every reel is measurable.
Unlike a template agent email, every reel gives agency leadership a clear view of which agents are active, which books are engaged, and which clients are responding.
Opens
Reels watched
Meetings booked
Agent clicks
Book engagement
See a reel built from one of your agents' books.
Send us a sample of one agent's book — their client list, their policies, their upcoming review window. We'll build a live personalised reel flow for that agent to send out, so you can see what it looks like before you commit to anything.