A personalised SME banking journey for every business owner.
Short, vertical, built from the business's actual size, industry, and banking footprint. Working capital, lines of credit, trade finance, treasury. For founders, finance leads, and operating partners.
A $250K working capital line, scoped to Meridian's run-rate.
BusinessMeridian Trading
Annual revenue$3.4M
Pre-qualified for$250K line
The fit gap
You sent your SME book a generic loan offer. The 200 businesses it actually fitopened it last.
An SME owner doesn't have time to read a generic banking pitch. A 12-person services company and a 60-employee distributor get the same email about the same line of credit at the same rate. The pitch ignores what the bank already knows — the company's revenue, its cash cycle, its industry. By the time the offer reaches the right business, it reads like spam.
SME banking isn't a product problem. It's a fit problem.
What it does
Every business gets its ownpersonalised SME banking reel.
Delivered to the owner or finance lead's phone. No app, no login, no install. Works across working capital lines, term loans, trade finance, treasury, and merchant services.
01 / Business-aware
Built around the actual company
Business name, revenue band, industry, average balance, transaction patterns — pulled live from your CRM and core banking. The reel speaks to this business, not to a segment.
One journey. From cold pitch to scoped conversation.
Short, vertical, one idea per clip. Each reel makes the owner feel known — because the business was researched before the reel was sent.
Your Business, Read
They see their company on screen — not the bank's.
The journey opens with the business itself. Name, revenue band, industry, footprint with the bank. Not a generic SME welcome. A 30-second sign that whoever sent this actually understands the company.
The SME owner who sees their own company in frame three watches frame four. The one who sees a logo, doesn't.
For Sarah · Founder, Meridian Trading
About Meridian
What we know about you
$3.4M
IndustryWholesale · Trading
Revenue
$3.4M / year
With us since2019
For Sarah · Founder, Meridian Trading
Pre-qualified for
What's available to you
Working capital lineUp to $250K
Term loan
Up to $500K · 5 yr
Trade financeLC + collections
Treasury sweepEligible
Merchant fee tierReduced
Eligibility Snapshot
They see what they qualify for, before asking.
A walkthrough of what this business is pre-qualified for — a working capital line, a term loan, a trade finance facility — based on what the bank already knows. Not a brochure. A short, scoped readout.
The SME owner who sees what they qualify for becomes a buyer. The one who has to apply to find out, becomes a tyre-kicker.
Tailored Offer · The Peak
They see one offer, scoped, with a real number.
The emotional high point. Not five products. One scoped offer that fits this business's cash cycle and growth — with the rate, the term, the covenants, in plain English. Specific enough to act on, narrow enough to take to a board call.
The SME reel that ends with one scoped number is the SME reel that ends in a meeting.
For Sarah · Founder, Meridian Trading
Scoped for Meridian
Working capital line
$250K
Rate
Prime + 1.5%
Term
12-month revolving
CovenantsLight · cash-flow only
Decision in5 business days
For Sarah · Founder, Meridian Trading
Talk to your banker
20-min scope call
Thursday2:00 pm · Video
Friday
10:00 am · Video
Branch meetingYour pick
Your bankerJames R.
Banker Booked
The commercial banker is one tap away.
The final reel is the handoff. The named commercial banker, three calendar slots, a one-tap booking. The conversation that used to take two months of cold-calling happens because the offer was already in the owner's hand.
A scoped offer the SME owner already saw is worth fifty cold calls from the commercial desk.
Why it lands
Three numbers that change your SME pipeline.
95%+
Message open rate
Delivered directly to the founder, finance lead, or operating partner — in the format they actually consume, not the inbox they ignore.
In managed pilots, AI Personalised Reels produced consistent, measurable gains on this metric vs. legacy reminder workflows. Pilot data shared on request.
Built for banking
Built around the SME buyer, not retrofitted into it.
Managed end-to-end by Amplispot. Works across working capital, term loans, trade finance, treasury, and merchant services. Your reps never touch a video editor.
Managed service
Tech, design, and ops handled in-house. You get outcomes, not a tool.
Commercial CRM integration
Secure pulls from your core, payroll, and CRM systems. Real tenure, real balances, real activity history — within the bank's security perimeter.
Multilingual by default
Audio auto-generates in the customer's preferred language. Eight languages supported out of the box, more on request.
Cycle-triggered cadence
Fiscal year start, seasonal trough, tax window, annual review — you set the triggers, we run the motion for the commercial team.
Channel-native delivery
No app, no install, no login. A link in a message. A reel player in the browser — on any device, any channel.
Banker-routing built in
The journey closes by routing the prospect to their assigned commercial banker, with a scoped offer already in hand.
Enterprise scale
Built for large commercial books. Renders personalised SME reels across tens of thousands of business prospects and clients — segmented, researched, measurable.
What you see back
Every tap is a signal. Every reel is measurable.
Unlike a cold email sequence, every reel gives your commercial leadership a clear view of which businesses engaged, which bankers booked, and which segments are breaking through.
Opens
Reels watched
Meetings booked
Banker clicks
Proposals requested
See an SME reel built from your own pipeline.
Send us a short list of business prospects or existing SME clients — names, revenue bands, industries. We'll build live personalised SME reels for those businesses, so you can see what your commercial team would be sending, before you commit to anything.