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AI Personalised Reels · Card Communications

A personalised card journey for every cardholder.

Short, vertical, spoken in their language — built from how the cardholder actually uses the card. New card welcome, upgrade offers, rewards reminders. Across consumer credit, debit, prepaid, and small-business cards.
0

Short, vertical format

0

Languages supported

0

Message open rate

Spanish

Audio language

Tier up

Based on real spend
For Sarah · Savings Account
You qualify

Your spend pattern unlocks the next tier — at no added cost.

Annual spend$48,200
Current tierPlatinum
Eligible tierReserve
The relevance gap

Your cardholder spends $48,000 a year. You sent them a generic upgrade email.

Card communications are the most data-rich, least personal stream a customer gets. The bank knows exactly where the cardholder shops, how often, and what they value. And then sends a templated upgrade pitch, an unread rewards-expiry email, or a welcome flow that doesn't mention a single benefit the cardholder might actually use. Relevance is left on the table.

Cards aren't an offer problem. It's a relevance problem.

What it does

Every cardholder gets their ownpersonalised card reel.

Delivered to their phone. No app, no login, no install. Works across new-card welcome, upgrade offers, rewards utilization, and tier nudges.
01 / Spend-aware

Built from how they actually use the card

Spend categories, monthly volume, rewards earned, perks unused — pulled live from your card system. Every reel speaks to one cardholder's real spend pattern.
02 / Multilingual

Heard in their own language

English, Spanish, French, Mandarin and more — auto-generated per customer, matched to their preference.

03 / Behaviour-triggered

Arrives when behaviour says it's time

Spend threshold crossed, rewards approaching expiry, perk unused after 60 days, anniversary near — your team sets the triggers, we run the motion.

04 / Action-ready

Ends with one tap, not a phone call

The journey closes with one-tap accept-upgrade, redeem-rewards, or activate-perk — not a callback request.

The reel journey

One journey.
From card in wallet to card actually used.

Short, vertical, one idea per clip. Each reel speaks to behaviour the card already knows — and turns it into a relevant moment, not a generic offer.
Welcome

The new card lands like it was made for them.

The journey opens with the card on screen — name, last four, the perks specific to this customer's expected spend. Not a generic welcome flow. A 30-second tour of what this cardholder will actually use.
A welcome flow that mentions perks the customer won't use is the same as a welcome flow they didn't read.
For Sarah · Platinum Card
Welcome

Your card is active

•••• 4421
CardPlatinum Rewards
ActivatedToday
First $1,0005x points
For Sarah · Platinum Card
Last 90 days

Your card, in
numbers

Total spend$12,400
Top categoryTravel · 38%
Points earned62,400
Perks usedLounge · TSA Pre
Perks unusedHotel credit · $400
Real Spend Story

They see what their card actually did for them.

A walkthrough of the cardholder's last few months — where they spent, what they earned, which perks they used and which they missed. Not a quarterly statement. A personal report card on the relationship.
The cardholder who sees how much value the card delivered uses it more — and rarely cancels.
Reward / Upgrade · The Peak

They see something earned — not sold.

The emotional high point. Either an upgrade their spend has unlocked at zero added cost, or a rewards balance about to expire that's worth real money. Specific, scoped to them, and one tap to act on.
An upgrade the cardholder qualified for beats an upgrade the bank wants them to take, every time.
For Sarah · Platinum Card
You qualify

Reserve tier · unlocked

$0 extra
New tierReserve
Annual feePick your employer
New perks Concierge · 10x dining
Auto-upgrade1 tap below
For Sarah · Platinum Card
Done

Reserve tier · live

New statusReserve · active
Lounge accessWorldwide · today
Concierge On call 24/7
Your bankerJames R.
Action

They tap once. The card upgrades.

The final reel is the close. One tap accepts the upgrade, redeems the rewards, or activates the unused perk. The card in their wallet works harder by tomorrow morning. No call centre, no form, no waiting period.
The cardholder who tapped once doesn't churn. The one who got an offer they ignored does.
Why it lands

Three numbers that change your card economics.

95%+

Message open rate

Delivered directly to the channel cardholders already check, in the moment behaviour says the offer matters.

8+

Languages supported

English, Spanish, French, Mandarin and more — auto-generated per customer from their data, not a roadmap item.

Measurable

Upgrade & redemption uptake

In managed pilots, AI Personalised Reels produced consistent, measurable gains on this metric vs. legacy reminder workflows. Pilot data shared on request.
Built for banking

Built around how cardholders actually spend, not retrofitted into it.

Managed end-to-end by Amplispot. Works across consumer credit, debit, prepaid, and small-business cards. Your team never touches a video editor.

Managed service

Tech, design, and ops handled in-house. You get outcomes, not a tool.

Core banking integration

Secure pulls from your core banking and CRM systems. Real account data, real banker assignments, real personalisation — within the bank's security perimeter.

Multilingual by default

Audio auto-generates in the customer's preferred language. Eight languages supported out of the box, more on request.

Behaviour-triggered cadence

Spend threshold, rewards expiry, unused perk, anniversary, tier-eligible — you set the triggers, we run the motion.

Channel-native delivery

No app, no install, no login. A link in a message. A reel player in the browser — on any device, any channel.

Banker-routing built in

The journey closes by routing the customer back to their named banker, not a general helpline.

Enterprise scale

Built for large card portfolios. Renders personalised card reels across millions of cardholders — every cohort, every behavioural signal.
What you see back

Every tap is a signal. Every reel is measurable.

Unlike a statement-insert offer, every reel gives your card team a clear view of which cardholders engaged, which upgrades closed, and which perks finally got used.

Opens

Reels watched

Upgrade acceptance

Rewards redeemed

Perk activation

See a card reel built from your own portfolio.

Send us a sample cardholder cohort — spend patterns, current tier, rewards balance. We'll build a live personalised card reel flow for a real group, before you commit to anything.

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Founded 2017 · Headquartered in Mumbai, India · Serving customers globally
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