Short, vertical, spoken in their language — built from what they've actually built. CD maturities, savings goal milestones, automated investment plan anniversaries. Across CDs, high-yield savings, money market, and recurring contributions.
Your customer just hit five years of automated saving. You sent them a maturity notice.
Deposits are the quietest part of a customer's relationship with their bank. Money goes in, sits, accrues, matures, and rolls over — usually with a single line in a statement or a maturity notice mailed two weeks late. The moments that matter — a CD maturing, a savings goal hit, a five-year automated investment milestone — pass without anyone noticing they happened.
Deposits aren't a notice problem. It's a moment problem.
What it does
Every saver gets their ownpersonalised deposit reel.
Delivered to their phone. No app, no login, no install. Works across CD maturities, savings goal completions, money market growth, and recurring contribution milestones.
01 / Balance-aware
Built from what they've actually built
Principal, interest earned, time invested, goal progress — pulled live from your deposits and investment systems. Every reel marks one customer's actual journey.
The journey closes with reinvestment options scoped to the customer — a higher CD rate, an automated transfer to brokerage, a banker meeting — not a passive auto-renewal.
Short, vertical, one idea per clip. Each reel marks the moment — and ends the customer thinking about what they built, not what they're about to roll over.
Maturity Approaching
They see the moment, before it happens.
The journey opens 30 days out from maturity — with the principal, the interest earned, and the date front and centre. Not a passive maturity notice. A heads-up that something they built is about to be in their hands.
A customer who knows their CD matures in 30 days makes a decision. A customer who finds out the day of, takes the default.
For Sarah · 12-Month CD
Heads up
Your CD matures
May 6
Principal$20,000
Interest
$840
Total at maturity$20,840
For Sarah · Deposits
What you've built
Five years, with us
CD ladder$80,000
HYS balance$24,500
Auto-invest plan$1,200/mo · 5 yrs
Total interest earned$8,420
Goal: down payment78% there
What You've Built
They see the wealth they actually grew.
A walkthrough of the customer's full deposit picture — this CD, prior CDs, recurring contributions, total interest earned with the bank, savings goal progress. Not a single account. A view of everything they've built here.
The customer who sees their wealth grow with you doesn't take it elsewhere.
Reinvest Smartly · The Peak
They see what to do next — laid out clearly.
The emotional high point. Three concrete reinvestment options scoped to this customer — a higher-rate CD, a money-market move, a brokerage transfer. Each with the actual numbers. The customer chooses, not defaults.
A reinvestment offer the customer chose beats an auto-rollover they didn't notice — every time.
For Sarah · 12-Month CD
Your options
Where this could go next
4.65%
18-mo CD4.65% · $1,580 interest
HYS top-up
4.10% · liquid
Brokerage transferTalk to banker
Auto-rollover (default)4.10%
For Sarah · Deposits
What's coming next
Your next moments
Auto-invest year 6Crosses $100K
Down payment goal14 months out
Next CD ladder rungSep 2026
Your bankerJames R.
Next Milestone
They see what's coming, and feel ready for it.
The final reel sets up the next milestone. Year 6 of the auto-invest plan crosses six figures. The down-payment goal hits in 14 months at the current pace. The customer leaves seeing forward motion, not a closed account.
The saver who knows their next milestone keeps saving with you. The one who only sees a maturity, shops the rate.
Why it lands
Three numbers that change your deposit retention.
95%+
Message open rate
Delivered directly to the channel customers already check. A maturity moment that lands as a decision, not a default.
In managed pilots, AI Personalised Reels produced consistent, measurable gains on this metric vs. legacy reminder workflows. Pilot data shared on request.
Built for banking
Built around how savers actually feel progress, not retrofitted into it.
Managed end-to-end by Amplispot. Works across CDs, high-yield savings, money market, and recurring contributions. Your team never touches a video editor.
Managed service
Tech, design, and ops handled in-house. You get outcomes, not a tool.
Compliance system integration
Secure pulls from your deposits and investment platforms. Real balances, real interest earned, real maturity dates — within the bank's security perimeter.
Multilingual by default
Audio auto-generates in the customer's preferred language. Eight languages supported out of the box, more on request.
Milestone-triggered cadence
T-30 before maturity, goal-hit, contribution anniversary, ladder-rung — you set the triggers, we run the motion.
Channel-native delivery
No app, no install, no login. A link in a message. A reel player in the browser — on any device, any channel.
Banker-routing built in
The journey closes by routing the customer back to their named banker — relationship, not a passive renewal.
Enterprise scale
Built for large deposit books. Renders personalised reels across hundreds of thousands of accounts — every maturity, every cohort.
What you see back
Every tap is a signal. Every reel is measurable.
Unlike a maturity notice, every reel gives your deposits team a clear view of which customers engaged, which reinvested actively, and which moved money out at maturity.
Opens
Reels watched
Active reinvestment rate
Banker meetings booked
Outflow reduction
See a deposit reel built from your own book.
Send us a sample of upcoming maturities and a cohort of recurring savers. We'll build a live personalised deposit reel flow for a real group, before you commit to anything.