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AI Personalised Reels · Digital Banking Activation

A personalised digital activation journeyfor every offline customer.

Short, vertical, spoken in their language — built to bring branch-only and check-writing customers into mobile banking, instant payments, and digital deposit. Not a feature push. A first-transaction story.
0

Short, vertical format

0

Languages supported

0

Message open rate

Spanish

Audio language

3 taps

To first digital action
For Sarah · Savings Account
Try this

You can move money to your daughter in 8 seconds. Here's how.

Account •••• 8421
DaughterAlready in contacts
Time 8 seconds
The trust gap

Your branch customer doesn't have your app. You sent them a link to download it.

A meaningful slice of every bank's book still uses cheques, branches, and phone calls — not because they can't go digital, but because no one has shown them why they would. The standard nudge is an email with a download link. The customer ignores it, the cost-to-serve stays high, and the bank keeps wondering why digital adoption is plateauing in this segment.

Digital adoption isn't an app problem. It's a trust problem.

What it does

Every offline customer gets their ownpersonalised digital activation reel.

Delivered to their phone. No app, no login, no install. Works across mobile banking activation, instant payment setup, mobile deposit, and bill-pay onboarding.
01 / Behaviour-aware

Built from how they actually bank

Branch visits, cheque deposits, phone-call frequency, transaction patterns — pulled live from your core systems. The reel speaks to what this customer actually does today, and the digital equivalent that would save them time tomorrow.
02 / Multilingual

Heard in their own language

English, Spanish, French, Mandarin and more — auto-generated per customer, matched to their preference.

03 / Habit-triggered

Arrives right after the analog moment

After a branch visit, a cheque deposit, an inbound call — your digital team sets the triggers, we run the motion when the friction is fresh.

04 / First-transaction-ready

Ends with one real action, not an app download

The journey closes with a one-tap first digital action — send $20 to a contact, deposit a cheque from a photo, pay one bill. Confidence beats education.

The reel journey

One journey.
From branch-only to digital, in three reels.

Short, vertical, one idea per clip. Each reel earns trust — the customer goes digital because they saw it work, not because they were told to.
What You're Missing

They see what their last branch visit cost them.

The journey opens by gently naming the friction. "Last week, you waited 22 minutes at Midtown to deposit a cheque. That cheque clears in seconds from your phone." Not preachy. Just specific, factual, personal.
The customer who hasn't gone digital has never had it shown to them in their own life.
For Sarah · Savings Account
Last week

Time spent at the branch

22 min
Branch visitApr 14
Reason Cheque deposit
From your phone30 seconds
For Sarah · Savings Account
How it works

Mobile deposit, in three taps

Step 1 Tap deposit
Step 2 Photo of cheque
Step 3 Confirm — done
Funds availableSame day
Daily limit$5,000
How Easy It Is

They see exactly how it works — using their own account.

A walkthrough of the digital action, with the customer's own account on screen. Not a generic app demo. Their balance, their contacts, their bills. The whole thing feels like it's already set up for them — because it is.
The demo that uses the customer's own data is the demo they trust.
First Transaction · The Peak

They do their first digital transaction. It works.

The emotional high point. Not a tutorial. A real first action — send $20 to a saved contact, deposit a $50 cheque, pay one bill. Small, low-stakes, instant. The customer feels the trust shift in real time.
The first successful digital transaction is the moment a branch customer becomes a digital one.
For Sarah · Savings Account
Try it now

Send your daughter $20

8
seconds
To Emma · Saved contact
Amount $20
From •••• 8421
Arrives Instantly
For Sarah · Savings Account
What's next

Try one more this week

Bill paySaved your usual 4
Mobile depositReady
Instant transferTo anyone, anytime
Your bankerJames R.
Confidence Loop

They know what to try next, and who to call if they need help.

The final reel sets up the next digital habit. Bill pay this week. Mobile deposit next time. Direct line to their banker if anything ever feels off. Confidence grows one transaction at a time, not one tutorial at a time.
The branch customer who does three digital transactions in their first month is a digital customer for life.
Why it lands

Three numbers that change your digital adoption curve.

95%+

Message open rate

Delivered directly to the channel customers already check — even the ones who don't have your app yet, because the reel runs in the browser.

8+

Languages supported

English, Spanish, French, Mandarin and more — auto-generated per customer from their data, not a roadmap item.

Measurable

30-day active digital users

In managed pilots, AI Personalised Reels produced consistent, measurable gains on this metric vs. legacy reminder workflows. Pilot data shared on request.
Built for banking

Built around how customers actually adopt, not retrofitted into it.

Managed end-to-end by Amplispot. Works across mobile banking, instant payments, mobile deposit, and bill pay. Your team never touches a video editor.

Managed service

Tech, design, and ops handled in-house. You get outcomes, not a tool.

Core banking integration

Secure pulls from your core banking and digital channel systems. Real account data, real transaction history, real personalisation — within the bank's security perimeter.

Multilingual by default

Audio auto-generates in the customer's preferred language. Eight languages supported out of the box, more on request.

Habit-triggered cadence

After a branch visit, after a cheque deposit, after an inbound call — you set the triggers, we run the motion when the friction is fresh.

Channel-native delivery

No app, no install, no login. A link in a message. A reel player in the browser — on any device, any channel.

Banker-routing built in

The journey closes by routing the customer back to their named banker for any digital question that needs a human voice.

Enterprise scale

Built for large books. Renders personalised digital activation reels across hundreds of thousands of branch-heavy customers — every cohort, every channel.
What you see back

Every tap is a signal. Every reel is measurable.

Unlike a download-the-app email, every reel gives your digital team a clear view of who tried it, who succeeded on first transaction, and who needs a different motion next.

Opens

Reels watched

First-transaction rate

30-day active users

Cost-to-serve drop

See a digital activation reel built from your own branch-heavy book.

Send us a sample of your digitally-inactive customers and the digital actions you most want them to take. We'll build a live personalised activation reel flow for a real cohort, before you commit to anything.

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Founded 2017 · Headquartered in Mumbai, India · Serving customers globally
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