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AI Personalised Reels · Bank Retention

A personalised retention journey for every at-risk customer.

Short, vertical, spoken in their language — built to bring back dormant accounts, re-engage payroll customers, and remind silent relationships why they opened the account in the first place. Across retail, payroll, and small-business books.
0

Short, vertical format

0

Languages supported

0

Message open rate

Spanish

Audio language

14 months

Since last active
For Sarah · Savings Account
We've missed you

Your account has $1,820 still working for you — at 4.10%.

Account •••• 8421
Balance $1,820
Earning 4.10% APY
The relevance gap

Your dormant customer left because they forgot. You haven't given thema reason to remember.

Dormant accounts and silent payroll customers aren't unhappy — they're just somewhere else. They moved their primary banking, they got a different employer, they forgot the account exists. The standard reactivation play is a generic incentive email or a templated offer in the mail. The customer who left because nothing felt relevant gets nothing relevant in return.

Dormant accounts aren't an inactivity problem. It's a relevance problem.

What it does

Every dormant or at-risk customer gets their own personalised retention reel.

Delivered to their phone. No app, no login, no install. Works across dormant reactivation, salary account re-engagement, and silent-relationship recovery.
01 / Relationship-aware

Built from their actual history with you

Years on book, accounts held, balance, last activity, what they used to do with the account — pulled live from your core systems. Every reel speaks to one customer's actual relationship.
02 / Multilingual

Heard in their own language

English, Spanish, French, Mandarin and more — auto-generated per customer, matched to their preference.

03 / Dormancy-triggered

Arrives before the account closes itself

6-month silence, 12-month silence, dormancy-rule trigger, payroll-stopped event — your retention team sets the triggers, we run the motion.

04 / One-tap-ready

Ends with reactivation in one tap, not a form

The journey closes with one-tap reactivation, fee waiver, or banker call — not a multi-step verification that gives them a reason to give up again.

The reel journey

One journey.
From silent to back, in three reels.

Short, vertical, one idea per clip. Each reel reminds the customer that the relationship is still here — and worth coming back to.
We Noticed

They feel seen, not chased.

The journey opens by gently naming the silence. Not "your account is at risk of closure" — "it's been a while, and your account is still here." Quiet, warm, specific. The customer is being noticed, not nagged.
A dormant customer who feels chased stays gone. One who feels missed comes back.
For Sarah · Savings Account
It's been a while

We noticed

14
months
Account•••• 8421
Last activeFeb 2025
Status Quiet · still open
For Sarah · Savings Account
Still yours

What's been waiting

Balance$1,820
APY4.10%
Years with us5
ATM network55,000 free
Mobile depositReady when you are
What's Still Yours

They see what they still have, ready and waiting.

A walkthrough of the account as it stands — the balance still earning, the perks still active, the years already on the relationship. Not an incentive pitch. A picture of what's already theirs to come back to.
The customer who sees what's still theirs comes back to claim it. The one who sees an incentive pitch wonders what the catch is.
Reason To Come Back · The Peak

They see something specific, and warm.

The emotional high point. A genuine reason — a fee waiver, a rate boost, a reactivation bonus, a banker call. Specific to this customer's relationship length, scoped to their balance, real enough to matter. Not a generic $50.
The retention offer that recognises the customer's tenure beats the generic offer ten to one.
For Sarah · Savings Account
For 5-year customers

Welcome-back rate boost

+0.50%
New APY4.60% for 12 months
On balance Up to $25K
Maintenance feeWaived for 12 mo
Banker callOptional
For Sarah · Savings Account
Welcome back

Account active

Status Reactivated · live
Rate boost Active · 12 mo
Fees waived12 months
Your bankerJames R.
One-Tap Reactivation

They tap once. The account is alive again.

The final reel is the close. One tap to confirm, the account is reactivated, the rate boost is live by morning, the banker is briefed. No multi-step verification, no callback wait — just a relationship picked back up where it left off.
A reactivation a customer completed in one tap is a customer who'll stay another five years.
Why it lands

Three numbers that change your retention curve.

95%+

Message open rate

Delivered directly to the channel customers already check, in a format that earns attention from people who stopped opening your email a year ago.

8+

Languages supported

English, Spanish, French, Mandarin and more — auto-generated per customer from their data, not a roadmap item.

Measurable

Reactivation rate

In managed pilots, AI Personalised Reels produced consistent, measurable gains on this metric vs. legacy reminder workflows. Pilot data shared on request.
Built for banking

Built around how relationships come back, not retrofitted into it.

Managed end-to-end by Amplispot. Works across retail, payroll, and small-business books. Your team never touches a video editor.

Managed service

Tech, design, and ops handled in-house. You get outcomes, not a tool.

Core banking integration

Secure pulls from your core, payroll, and CRM systems. Real tenure, real balances, real activity history — within the bank's security perimeter.

Multilingual by default

Audio auto-generates in the customer's preferred language. Eight languages supported out of the box, more on request.

Dormancy-triggered cadence

6-month silence, 12-month silence, dormancy-rule trigger, payroll-stopped event — you set the triggers, we run the motion before the account closes itself.

Channel-native delivery

No app, no install, no login. A link in a message. A reel player in the browser — on any device, any channel.

Banker-routing built in

The journey closes by routing the customer back to their named banker, not a generic call-back queue.

Enterprise scale

Built for large books. Renders personalised retention reels across hundreds of thousands of dormant or at-risk customers — every cohort, every cycle.

What you see back

Every tap is a signal. Every reel is measurable.

Unlike a generic reactivation email, every reel gives your retention team a clear view of who came back, who reactivated in one tap, and which cohorts need a different motion.

Opens

Reels watched

Reactivation rate

One-tap completions

90-day stickiness

See a retention reel built from your own dormant book.

Send us a sample of your dormant or at-risk customers. We'll build a live personalised retention reel flow for a real cohort, so you can see what genuine re-engagement looks like, before you commit to anything.

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