A personalised explainer journey for every policyholder.
Short, vertical, spoken in their language — policy concepts explained in the context of their actual plan. How claims work, what's covered, what their deductible means, how to use their benefits. Across health, auto, home, life, and term.
Insurance is understood by the people who sell it, not the ones who buy it.
Deductibles. Copays. Exclusions. Actual cash value. No-claim bonuses. The average policyholder can't explain what they're covered for — and the PDF brochure sitting in their email inbox isn't helping. The gap between what the product is and what the customer thinks it is shows up in complaints, claims disputes, and lapsed renewals.
Confusion isn't a content problem. It's a context problem.
What it does
Every policyholder gets their ownpersonalised explainer reel.
Delivered to their phone. No app, no login, no install. Works across every concept that confuses customers — deductibles, claims process, coverage limits, exclusions, benefits utilisation.
01 / Plan-aware
Explained in the context of their plan
Not a generic "what is a deductible" video. Their deductible, their copay, their out-of-pocket max — explained with their numbers, for their plan.
The journey closes by pointing the customer to the next action — use the benefit, file the claim, call their advisor — not a vague "reach out with questions" line.
Short, vertical, one idea per clip. Each reel builds on the last — the customer leaves understanding their policy, not just having been told about it.
Relevance
They see why this matters to them.
The journey opens with the customer's own plan and a question they actually have — not a textbook definition. "Your deductible is $500. Here's what that number does." Attention is earned before a single concept is taught.
The question the customer has is always more interesting than the answer the insurer wants to give.
For Sarah · Auto Policy
On Your Plan
Your deductible is
$500
Plan
Comp+ Auto
Coverage$42,000
In force since2021
For Sarah · Auto Policy
What it means
If you file a claim
Total damage$3,700
You pay
$500
We pay
$3,200
Your premiumUnchanged
Plain-Language
They hear the concept in words they'd use.
No jargon. No fine print read aloud. The concept is broken down the way a friend would explain it — in the customer's own language, against their real numbers.
If the explainer uses a word the customer wouldn't, it failed before it started.
Applied to Their Plan · The Peak
They see it applied to a real scenario.
The emotional high point. A concrete "what happens if…" walk-through using their own plan numbers. The customer sees how the concept plays out — what they pay, what's covered, what to expect. Abstract becomes tangible.
An example with the customer's own numbers beats ten paragraphs of policy wording.
For Sarah · Auto Policy
Real example
Rear-end collision claim
$3,200
Damage
$3,700
Deductible
$500
Settlement
$3,200 to you
Timeline
5 business days
For Sarah · Auto Policy
If you ever need it
Keep this close
File a claim1 tap from policy
Claim hotline24/7 dedicated line
Your advisorJames R.
Saved to
Wallet · Policies
Confident Action
They know exactly what to do next.
The final reel closes the loop. What to save, what number to call if a claim happens, which benefit to use when. A policyholder who understands their plan uses it more, claims it correctly, and renews without friction.
A customer who understands their policy is a customer who doesn't call your helpline asking basic questions.
Why it lands
Three numbers that change how your book behaves.
95%+
Message open rate
Delivered directly to the channel customers already check. The right format, in the right place, the moment they'd be searching for the answer anyway.
In managed pilots, AI Personalised Reels produced consistent, measurable gains on this metric vs. legacy reminder workflows. Pilot data shared on request.
Built for insurance
Built around how your customers learn, notretrofitted into it.
Managed end-to-end by Amplispot. Works across health, auto, home, life, and term. Your team never touches a video editor.
Managed service
Tech, design, and ops handled in-house. You get outcomes, not a tool.
Policy system integration
Secure pulls from your core systems. Real plan data, real numbers, real personalisation — not a generic explainer library.
Multilingual by default
Audio auto-generates in the customer's preferred language. Eight languages supported out of the box, more on request.
Deadline-triggered cadence
Day 2 of onboarding, before annual enrollment, after a benefit-eligible event — you set the triggers, we run the motion.
Channel-native delivery
No app, no install, no login. A link in a message. A reel player in the browser — on any device, any channel.
Advisor-routing built in
The journey closes by routing the customer back to their named advisor for anything a reel can't answer.
Enterprise scale
Built for large books. Renders personalised explainer reels across hundreds of thousands of policyholders — every concept, every segment.
What you see back
Every tap is a signal. Every reel is measurable.
Unlike a benefits PDF, every reel gives your CX team a clear view of what was understood, where customers got stuck, and which concepts still need a human conversation.
Opens
Reels watched
Drop-off points
Advisor clicks
Support-call deflection
See an explainer reel built from your own book.
Send us a sample of your plan data and one concept your customers always get wrong. We'll build a live personalised explainer reel flow for a real cohort — so you can see exactly how your customers would learn it, in their own language, before you commit to anything.