A personalised feedback journey for every policyholder.
Short, vertical, spoken in their language — built to catch the right moment, not blast a survey. Post-claim, post-onboarding, post-advisor call. Across health, auto, home, life, and term.
Your survey response rate is 3%. And you're making decisions off that data.
Standard CX surveys are sent days late, in the wrong format, to an inbox the customer doesn't open. Response rates are in the low single digits, and the customers who do respond are systematically the unhappiest ones. The feedback loop that's supposed to improve the business ends up distorting it.
Feedback isn't a survey problem. It's a moment problem.
What it does
Every key interaction gets its ownpersonalised feedback reel.
Delivered to their phone. No app, no login, no install. Works across post-claim surveys, onboarding pulse checks, advisor-call follow-ups, and renewal satisfaction.
01 / Moment-aware
Built around a specific interaction
Not "how are we doing" in abstract. A specific claim, a specific call, a specific onboarding — named, dated, and referenced in the reel so the customer knows exactly what you're asking about.
Short, vertical, one idea per clip. Each reel earns the response — the customer replies because it's easy and specific, not because they were nagged.
Recall
They remember exactly what you're asking about.
The journey opens by naming the specific moment. Not "your recent interaction" — the claim number, the date, the advisor's name. The customer is pulled back into the memory before the question is even asked.
A survey without a specific moment is a survey the customer answers in generic terms, which is the same as no data at all.
For Sarah · Health Claim
About last week
Your claim settled
Apr 12
Claim
CLM-48291
Amount
$6,820
Officer
James R.
For Sarah · Health Claim
One question
How did we do on speed?
🙂 GreatSettled fast
😐 Okay
Took as expected
🙁 Slow
Took too long
Specific Ask
One clear question, not twelve.
A single, specific question tied to the moment. "How did we do on speed?" "Did James explain it clearly?" Not a Likert-scale matrix. The customer answers because the question is small and the moment is fresh.
The survey with twelve questions gets zero answers. The survey with one gets a response rate that actually means something.
Effortless Reply · The Peak
They answer in under ten seconds.
The emotional high point. A one-tap response. A voice note if they want to say more. No typing, no account login, no "5 minutes of your time." The customer answers because saying nothing would actually take more effort.
The best response rate belongs to the survey that's easier to answer than to ignore.
For Sarah · Health Claim
You answered
Thanks — we heard you
Great
Response loggedApr 15
Want to add more?20-sec voice note
DoneClose tab
For Sarah · Health Claim
What happened next
Your feedback changed something
Speed score7.8 → 8.4
What changedFaster first response
Policy statusActive · No action
Your officerJames R.
Confident Action
They know exactly what to do next.
The final reel closes the loop. What to save, what number to call if a claim happens, which benefit to use when. A policyholder who understands their plan uses it more, claims it correctly, and renews without friction.
A customer who understands their policy is a customer who doesn't call your helpline asking basic questions.
Why it lands
Three numbers that change your voice-of-customer data.
95%+
Message open rate
Delivered directly to the channel your customers already check, in the window where the memory is still fresh.
In managed pilots, AI Personalised Reels produced consistent, measurable gains on this metric vs. legacy reminder workflows. Pilot data shared on request.
Built for insurance
Built around how customers actually respond, not retrofitted into it.
Managed end-to-end by Amplispot. Works across health, auto, home, life, and term. Your team never touches a video editor.
Managed service
Tech, design, and ops handled in-house. You get outcomes, not a tool.
CX system integration
Secure pulls from your CX, claims, and policy systems. Real moments, real interactions, real names — not a generic survey wave.
Multilingual by default
Audio auto-generates in the customer's preferred language. Eight languages supported out of the box, more on request.
Moment-triggered cadence
Post-claim, post-onboarding, post-advisor call, post-renewal — you define the windows, we run the motion in the moment memory is fresh.
Channel-native delivery
No app, no install, no login. A link in a message. A reel player in the browser — on any device, any channel.
Officer-routing built in
Negative signals route the customer directly to their named officer for a recovery call, not a ticketing queue.
Enterprise scale
Built for large books. Renders personalised feedback reels across hundreds of thousands of policyholders — every moment, every touch.
What you see back
Every tap is a signal. Every reel is measurable.
Unlike a quarterly NPS blast, every reel gives your CX team a real-time view of how the business is actually being experienced — by segment, by moment, by officer.
Opens
Reels watched
Response rate
Voice-note replies
Recovery routes
See a feedback reel built from your own book.
Send us a sample of a moment you want feedback on — a claim cohort, an onboarding wave, an advisor segment. We'll build a live personalised feedback reel flow for a real group, with live response data, before you commit to anything.