A personalised milestone journey for every policyholder.
Short, vertical, spoken in their language — built to mark the moments that matter. Policy anniversaries, claim-free years, loyalty rewards, discount unlocks. Across health, auto, home, life, and term.
Your customer just hit five years with you. You sent them a renewal invoice.
Loyalty in insurance is the quietest part of the lifecycle. Customers stay for years and the insurer has nothing to say about it — except, eventually, another premium notice. The banks, airlines, and credit cards your customers also pay figured out how to mark loyalty a decade ago. Insurance didn't.
Milestones aren't a marketing problem. It's a memory problem.
What it does
Every long-tenured customer gets their own personalised milestone reel.
Delivered to their phone. No app, no login, no install. Works across post-claim surveys, onboarding pulse checks, advisor-call follow-ups, and renewal satisfaction.
01 / Tenure-aware
Built from their actual history with you
Years on book, claims made (or not), discount earned, premium paid lifetime — pulled live from your policy system. Every reel marks one customer's real journey.
Short, vertical, one idea per clip. Each reel marks a real moment — and ends the customer thinking about how long they've stayed, not how much they'll pay next year.
Moment Marked
They're recognised, by name, for a real milestone.
The journey opens with the anniversary, the date, and the customer's own history. Not a generic "thank you for being a customer" — the actual years, the actual policy, the actual tenure on screen.
A loyalty moment the customer didn't know they were having isn't a loyalty moment. It's marketing with a candle on it.
For Sarah · Auto Policy
Year 5 with us
Your policy turns
5 years
Policy
Comp+ Auto
Started
Mar 2021
Claims made0
For Sarah · Auto Policy
What you've built
Five years of value
Years with us5
Claim-free years5
Premium frozen since2021
Cover upgradedTwice, free
Accumulated discount25%
Value Earned
They see what they've built, not just what they've paid.
The reel shows what their loyalty actually adds up to — five years of cover, zero claims, premiums frozen at the original rate, accumulated discount earned. The customer sees a balance sheet of their relationship, not an invoice.
Customers who see what they've earned renew. Customers who only see what they owe shop.
Reward Unlocked · The Peak
The reward shows up — real, and earned.
The emotional high point. Not a coupon. An actual milestone reward — a premium freeze for another year, a free add-on, a claim-free cash-back. The customer sees loyalty reciprocated, not marketed.
The first insurer to reward loyalty the way banks reward it has already won the next ten years of the customer.
For Sarah · Auto Policy
Your reward
Safe-driver discount earned
25%
Standard premium$1,680 / yr
Your premium$1,260 / yr
You save
$420 / yr
Applied
Automatically
For Sarah · Auto Policy
What's next
Coming up for you
Year 7
Free roadside upgrade
Year 10
Premium locked for life
Year 15
No-question claim waiver
Your advisorJames R.
Next Milestone
They leave knowing what's coming next.
The final reel sets up the next milestone. Year 10 brings a lifetime premium lock. Year 15 brings a no-questions-asked claim waiver. The customer doesn't just get rewarded for the past — they see why staying is worth it.
A customer who knows their next loyalty milestone doesn't shop the market. They wait for it.
Why it lands
Three numbers that change your retention curve.
95%+
Message open rate
Delivered directly to the channel your customers already check. A loyalty moment that actually lands, on a day that actually matters.
In managed pilots, AI Personalised Reels produced consistent, measurable gains on this metric vs. legacy reminder workflows. Pilot data shared on request.
Built for insurance
Built around how loyalty is felt, not retrofitted into it.
Managed end-to-end by Amplispot. Works across health, auto, home, life, and term. Your team never touches a video editor.
Managed service
Tech, design, and ops handled in-house. You get outcomes, not a tool.
Policy system integration
Secure pulls from your core systems. Real tenure, real claim history, real discount data — not a generic "happy anniversary" template.
Multilingual by default
Audio auto-generates in the customer's preferred language. Eight languages supported out of the box, more on request.
Moment-triggered cadence
Policy anniversary, claim-free year marker, loyalty-tier crossing, lifetime premium milestone — you set the triggers, we run the motion.
Channel-native delivery
No app, no install, no login. A link in a message. A reel player in the browser — on any device, any channel.
Advisor-routing built in
The journey closes by routing the customer back to their named advisor — the relationship, not a pay link.
Enterprise scale
Built for large books. Renders personalised milestone reels across hundreds of thousands of policyholders — every anniversary, every cohort.
What you see back
Every tap is a signal. Every reel is measurable.
Unlike a template anniversary email, every reel gives your loyalty team a clear view of what got noticed, what got shared, and which cohorts felt genuinely seen.
Opens
Reels watched
Reward redemption
Advisor clicks
Cohort retention
See a milestone reel built from your own book.
Send us a sample of your tenure data and the rewards you already give (or should give) long-tenured customers. We'll build a live personalised milestone reel flow for a real cohort — so you can see what loyalty feels like when it's actually seen, before you commit to anything.