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AI Personalised Reels · Insurance Product Launches

A personalised launch journey for every segment that matters.

Short, vertical, spoken in their language — the new product, explained as if it was built for this one customer. Across health, auto, home, life, term, and specialty lines.
0

Short, vertical format

0

Languages supported

0

Message open rate

Spanish

Audio language

Segment-matched

Right product, right person
For Sarah · Small Business Owner
Built for people like you

New cyber cover for businesses under 50 employees.

Your business12 employees
Fits you becauseSME tier
Early-access window14 days
The relevance gap

Your product launch went to everyone. It mattered to 3% of them.

New product launches get broadcast. A company-wide email blast, a website banner, a press release. The people it was actually built for get the same message as the people it's not. Relevance is flattened to zero, and the uptake numbers reflect it — even when the product is good.

Launches aren't an awareness problem. It's a relevance problem.

What it does

Every target segment gets its own personalised launch reel.

Delivered to their phone. No app, no login, no install. Works across new product launches, feature additions, and early-access offers — targeted by actual segment, not by blast list.
01 / Segment-aware

Built for who the product was built for

Small business, young family, retiree, first-time buyer, long-tenured client — the reel speaks to the segment the product was designed for, with their profile on screen.
02 / Multilingual

Heard in their own language

English, Spanish, French, Mandarin and more — auto-generated per customer, matched to their preference.
03 / Launch-windowed

Arrives with a real early-access window

T-7, launch day, early-access closing, post-launch — your go-to-market team sets the cadence, we run the motion across the right segments.
04 / First-mover-ready

Ends with access, not a wait-list

The journey closes with a real early-access slot, a named rep, or a locked intro price — not a "learn more" link that goes to a brochure.
The reel journey

One journey.
From broadcast to built-for-you.

Short, vertical, one idea per clip. Each reel makes the customer feel like the product was launched for them — because the segment was.
Who It's For

They see themselves in the target customer.

The journey opens by naming the segment the product was built for — using the customer's own profile. "For business owners with 10 to 50 employees." The customer recognises themselves in the first three seconds.
The customer who feels the product was made for someone else ignores the launch. The one who feels seen, doesn't.
For Sarah · Small Business Owner
Who this is for

Built for businesses like yours

10–50
Employees10 to 50
Industry Services · Retail · Tech
Revenue bandUnder $10M
For Sarah · Small Business Owner
The gap we saw

Where standard cover stops

Cyber incidents at SMEsUp 340% since 2022
✕ Regular liabilityDoesn't cover
✕ General E&ODoesn't cover
✕ Standard BOPPartial only
✓ New cyber planBuilt for this
Why It's For Them

They understand the specific risk it covers.

The reel walks through the specific risk this segment actually faces — and why existing coverage doesn't handle it. Not a general sales pitch. A targeted explanation of why this gap was worth building a product for.
A product that explains the specific problem beats a product that explains its features.
What They Unlock · The Peak

They see exactly what the product gives them.

The emotional high point. Coverage limits, response times, incident support, price — specific to this segment, not a pricing matrix. The customer sees the decision, not the marketing.
The launch reel that shows the actual policy beats the launch reel that shows the brand video every time.
For Sarah · Small Business Owner
What you get

Cyber cover, starting at

$89 / mo
Coverage limit$1M
Breach response24-hour hotline
Ransomware Included
Early-access priceLocked for 2 years
For Sarah · Small Business Owner
Early access · Open

Your window is open

Early access endsMay 4, 2026
Intro priceLocked for 2 years
Quote in 3 minutes
Your specialistJames R.
First-Mover Offer

They get access now, not a wait-list email.

The final reel closes with a real early-access offer — 14 days, locked-in intro price, a named product specialist, a one-tap quote. The customer doesn't have to chase it. It's already theirs, if they want it.
The first-mover offer that actually lands is the one the customer doesn't have to work to claim.
Why it lands

Three numbers that change your launch uptake.

95%+

Message open rate

Delivered directly to the channel customers already check — only to the segments the product was actually built for.

8+

Languages supported

English, Spanish, French, Mandarin and more — auto-generated per customer from their data, not a roadmap item.

Measurable

Early-access sign-up rate

In managed pilots, AI Personalised Reels produced consistent, measurable gains on this metric vs. legacy reminder workflows. Pilot data shared on request.
Built for insurance

Built around how launches should land, not retrofitted into it.

Managed end-to-end by Amplispot. Works across health, auto, home, life, term, and specialty launches. Your team never touches a video editor.

Managed service

Tech, design, and ops handled in-house. You get outcomes, not a tool.

Segment system integration

Secure pulls from your CRM and customer systems. Real segments, real profiles, real targeting — not a blast to the full book.

Multilingual by default

Audio auto-generates in the customer's preferred language. Eight languages supported out of the box, more on request.

Launch-windowed cadence

T-7, launch day, early-access closing, post-launch — you set the windows, we run the motion across the right segments.

Channel-native delivery

No app, no install, no login. A link in a message. A reel player in the browser — on any device, any channel.

Specialist-routing built in

The journey closes by routing the customer to a named product specialist, not a general helpline.

Enterprise scale

Built for large launches. Renders personalised launch reels across millions of addressable customers — segmented, targeted, measurable.
What you see back

Every tap is a signal. Every reel is measurable.

Unlike a launch email blast, every reel gives your go-to-market team a clear view of which segments responded, which didn't, and what to do about each.

Opens

Reels watched

Segment response

Specialist clicks

Early-access sign-ups

See a launch reel built from your next product.

Send us the segment the product was built for and the launch window you're working with. We'll build a live personalised launch reel flow for a real cohort — so you can see what the launch looks like in one customer's hands, before you commit to anything.

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Founded 2017 · Headquartered in Mumbai, India · Serving customers globally
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