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AI Personalised Reels · Insurance Retention

A personalised win-back reel for every at-risk policyholder.

A 30-second reel that reminds them what they've built — value delivered, claims paid, years of cover. Sent before they lapse. Across health, life, term, home, and auto.
0

Short, vertical format

0

Languages supported

0

Message open rate

Spanish

Audio language

At-risk

Lapse risk score: 78
For Marcus · 6 years with us
What You've Built

$1,840 in claims paid. Don't lose what you've built.

With us 6 years
Claims paid$1,840
Safe-driver credit22%
The lapse problem

Your at-risk customers don't need a discount. They need to remember why they stayed.

Customers don't lapse because of price. They lapse because they forgot. Forgot what they paid for, forgot what they got, forgot the years they've been protected. By the time the lapse notice goes out, the relationship is already gone. The win-back has to happen before the goodbye.

Retention isn't a discount problem. It's a memory problem.

What it does

Every at-risk policyholder gets their own win-back reel.

Triggered when lapse risk is detected — or right after a missed payment. Delivered to their phone. No app, no login, no install. Across auto, health, term, life, and home.
01 / History-driven

Built from what they've already invested

Years with you, claims paid, safe-driver credits earned, family covered — pulled from their actual history. The reel that says "remember everything we've done together."
02 / Multilingual

Heard in their own language

English, Spanish, French, Mandarin and more — auto-generated per customer, matched to their preference.
03 / Risk-triggered

Arrives the moment risk appears

Triggered by lapse score, missed payment, complaint, or grace-period entry. Reaches the customer before the lapse notice — not after.
04 / Advisor-led

Closes with a human, not an autopay link

The win-back closes by routing the customer back to their named advisor — for a real conversation, not an autopay form.
The reel journey

A 4-reel win-back.
Built to remind, not beg.

Four reels across the lapse window. Each one says something different — but together they answer the only question that matters: "why should I stay?"
Reel 1 · What you've built

They remember the years they've invested.

The reel opens with the customer's tenure on screen. "You've been with us 6 years." Not a discount, not a threat — a reminder that they've already invested. The reel that turns "I'm thinking of leaving" into "wait, look how much I've built here."
Customers don't leave because they want to leave. They leave because they forgot why they stayed.
For Sarah · 6 years with us
What You've Built

You've been protected for

6 years
Family covered 4 lives
Total cover$2.1M lifetime
StatusAt-risk: 78
What You Got Back
Across 6 years with us

Your plan includes

✓ Claims paid$1,840
✓ Wellness used$420
✓ Safe-driver credit22%
✓ Annual checkups5 of 6
✓ Total back$2,260
Reel 2 · What you got back

They see the dollar value of staying.

The actual claims paid, wellness benefits used, loyalty credits earned. Not in marketing language — in their numbers. This is the reel where "insurance is just an expense" becomes "insurance gave me back $1,840 last year."
A customer who can see what their policy gave them back is the customer who stops thinking of premium as a bill.
Reel 3 · What you'd lose

They feel the gap before it opens.

The emotional turning point. Surfaces what the customer would lose if they walk away — the wellness credit they've built, the safe-driver credit they'd reset to zero, the pre-existing condition that wouldn't carry over. Not a threat. A loss-aversion reminder of what's on the table.
A customer who can name what they'd lose stops shopping the price. They start protecting the position.
For Sarah · Health Policy
If You Lapse

You would lose

$6,000
Wellness credit-$6,000
Safe-driver reset22% → 0%
Pre-existingReapply
For Sarah · Health Policy
Talk it through

Before you decide, one call

Your advisorJames R.
Direct line(212) 555-0142
15-min slotTomorrow 10am
Tap to book→
Reel 4 · Talk to your advisor

The conversation, not the cancel button.

The journey closes by handing the customer back to their named advisor — for a real conversation about what's changed, what they need, and what to do next. The win-back ends in a phone call, not an autopay form. The relationship gets one more shot, with the warmth already rebuilt.
The customer who agrees to one phone call is the customer you keep. The cancel button never beats a real conversation that comes at the right moment.
Why it lands

Three numbers that change your lapse rate.

95%+

Message open rate

Delivered directly to the channel your customers already check. The right format, in the right place, at the right moment in the renewal cycle.

8+

Languages supported

English, Spanish, French, Mandarin and more — auto-generated per customer from their data, not a roadmap item.

Measurable

Lapse reduction

In managed pilots, AI Personalised Reels produced consistent, measurable gains on this metric vs. legacy reminder workflows. Pilot data shared on request.
Built for insurance

Built around your at-risk book, not bolted on after lapse.

Managed end-to-end by Amplispot. Triggered by lapse score, missed payment, or grace-period entry. Your retention team sets the rules, we run the motion.

Managed service

Tech, design, and ops handled in-house. You get outcomes, not a tool.

Policy system integration

Secure pulls from your core systems. Real data, real personalisation, real compliance.

Multilingual by default

Audio auto-generates in the customer's preferred language. Eight languages supported out of the box, more on request.

Risk-triggered cadence

Lapse score above threshold, first missed payment, grace-period day 1, grace-period day 14 — you set the rules, we run the motion.

Channel-native delivery

No app, no install, no login. A link in a message. A reel player in the browser — on any device, any channel.

Agent-routing built in

The journey closes by routing the customer back to their named advisor, not a generic link.

Enterprise scale

Built for high-volume retention operations. Renders personalised win-back reels across every at-risk cohort — every cycle, automatically.
What you see back

Every tap is a signal. Every reel is measurable.

Unlike a discount email blast, every win-back gives your retention team a clear view of which at-risk customers actually re-engaged — and which need an advisor call.

Opens

Reels watched

Drop-off points

Advisor clicks

Saved policies

See a win-back reel built from a real at-risk customer.

Send us a sample of your at-risk cohort — lapse scores, claims history, loyalty-credit records, and tenure data. We'll build a live personalised win-back reel flow for a real at-risk policyholder, so you can see exactly what they'd receive before the lapse notice goes out.

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Founded 2017 · Headquartered in Mumbai, India · Serving customers globally
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