A personalised seasonal journey for every policyholder.
Short, vertical, timed to the moment — hurricane season, back-to-school, tax time, holiday travel. Built from the customer's actual coverage and the actual weather, season, or calendar risk in front of them.
Your car is covered. Here's what to check before the storm.
Your policyComp+ Auto
Storm riskHigh · Florida
Check-beforeJune 1
The moment gap
Your seasonal campaign went out last Tuesday. The storm hit this morning.
Seasonal campaigns live and die on timing. A hurricane-prep email that lands two weeks before the season is ignored; one that lands after the storm is embarrassing. And the customers most exposed — the ones in the actual path of the event — get the same generic copy as everyone else. The moment passes. The opportunity passes with it.
Seasonal isn't a theme problem. It's a moment problem.
What it does
Every seasonal moment gets its own personalised reel.
Delivered to their phone. No app, no login, no install. Works across hurricane season, wildfire season, holiday travel, tax time, back-to-school, and end-of-year enrollment.
01 / Moment-aware
Built to the specific event, not a theme
Hurricane named, storm path, wildfire zone, holiday travel window, enrollment deadline — the reel speaks to the actual event, not a generic "summer is coming" wave.
Storm path counties, wildfire zones, flight-route cities, school district windows — your marketing team defines the exposure, we run the motion only for who's affected.
The journey closes with a one-tap action and a genuine deadline — storm arrives in 48 hours, enrollment closes Friday. No fake urgency, no "limited time" fluff.
Short, vertical, one idea per clip. Each reel catches the moment when the customer actually cares — because the event is real and it's about to happen to them.
Moment Named
They see the specific event, not a theme.
The journey opens by naming the actual event. Not "hurricane season is coming" — "Hurricane Elena is 3 days out from your county." The specificity earns attention that a seasonal banner never does.
The seasonal reel that names the actual storm beats the seasonal reel about storm season, every time.
For Sarah · Auto Policy
Heads up
Storm coming your way
3 days
Event
Hurricane Elena
Your countyIn path
Severity
Category 2 · Rising
For Sarah · Auto Policy
Your cover · This storm
What to check today
✓ Wind damageCovered
✓ Flood (garage)Covered
✓ Falling debrisCovered
! Photo your car nowFor easy claims
! Know claim hotlineSaved to phone
Personal Risk
They see exactly how it affects them.
The reel connects the event to the customer's actual policy. What's covered, what isn't, what to do before the event. Not a generic "stay safe" message — a specific action list against their specific cover.
The seasonal reel that links the event to the customer's own policy is the reel that turns a message into a conversation.
Timely Offer · The Peak
They see a timely way to close a gap — if there is one.
The emotional high point. If there's a genuine gap — a coverage upgrade, a rider, a quick add-on that closes a real risk — it's surfaced now, with the storm three days out. Not fake urgency. Real urgency, backed by real forecast data.
Urgency earns action when it's real. Fake urgency earns unsubscribes.
For Sarah · Auto Policy
Worth adding today
Roadside storm add-on
$4 / mo
Covers
Storm tow · Flood
Active in
2 hours
Before storm arrives36-hour window
Cancel anytimeYes
For Sarah · Auto Policy
You're set
Active and covered
Add-on statusActive · 2 hours
Claim hotlineSaved
Photos3 uploaded
Your advisorJames R.
Easy Action
One tap, done, protected.
The final reel is the simple close. Add the rider, save the hotline, confirm the cover. One tap, one moment. The customer walks into the storm knowing exactly where they stand — and who to call if anything goes wrong.
The seasonal customer who took action before the event is the seasonal customer who doesn't complain after it.
Why it lands
Three numbers that change your seasonal conversion.
95%+
Message open rate
Delivered directly to the channel customers check most often — and only to the customers the event actually affects.
In managed pilots, AI Personalised Reels produced consistent, measurable gains on this metric vs. legacy reminder workflows. Pilot data shared on request.
Built for insurance
Built around the moment, not retrofitted into it.
Managed end-to-end by Amplispot. Triggered by lapse score, missed payment, or grace-period entry. Your retention team sets the rules, we run the motion.
Managed service
Tech, design, and ops handled in-house. You get outcomes, not a tool.
Event data integration
Secure pulls from weather, seasonal calendar, and your policy systems. Real events, real exposure, real geographies — not a calendar blast.
Multilingual by default
Audio auto-generates in the customer's preferred language. Eight languages supported out of the box, more on request.
Event-triggered cadence
Forecast T-72h, T-48h, T-24h, event day, post-event — you set the cadence, we run the motion only for customers actually exposed.
Channel-native delivery
No app, no install, no login. A link in a message. A reel player in the browser — on any device, any channel.
Agent-routing built in
The journey closes by routing the customer to their named advisor or the claims hotline, not a general marketing page.
Enterprise scale
Built for large books. Renders personalised seasonal reels across hundreds of thousands of policyholders — every event, every geography.
What you see back
Every tap is a signal. Every reel is measurable.
Unlike a generic seasonal email, every reel gives your marketing team a clear view of which geographies responded, which add-ons converted, and which events need a different play next cycle.
Opens
Reels watched
Add-on uptake
Advisor clicks
Post-event NPS
See a seasonal reel built from your own book.
Send us the next seasonal moment you're planning around — a storm window, an enrollment deadline, a tax season — and the customers in its path. We'll build a live personalised seasonal reel flow for a real cohort, before you commit to anything.