A personalised B2B journey for every employer and founder.
Short, vertical, built from the prospect's company — headcount, industry, the real risks their team carries. Group health, commercial lines, key-person, cyber, and more.
Your B2B rep sends 100 emails a week. HR opens three.
Cold commercial outreach is a broken pipe. An HR director has no reason to open the fourth insurance pitch in her inbox this week. A founder has no bandwidth to read a group-health proposal on a Tuesday afternoon. The rep who wins is the one who breaks through with something the other nine didn't have — specifics about the company, not a brochure.
B2B isn't a meeting problem. It's a trust problem.
What it does
Every prospect company gets its own personalised B2B reel.
Delivered to the prospect's phone. No app, no login, no install. Works across group health, commercial property, cyber, key-person, and SME renewal outreach.
01 / Company-aware
Built around the prospect's actual company
Company name, industry, team size, known footprint — the reel shows the prospect their own context on screen. This isn't a cold pitch; it's a briefing on their business.
Short, vertical, one idea per clip. Each reel makes the prospect feel known — because the company was briefed before the reel was sent.
Company-aware Hook
The prospect sees their own company on screen.
The journey opens with the prospect's company name, team size, industry, and likely risk profile — not the insurer's pitch. Three seconds in, the prospect knows this isn't a mass email.
The B2B prospect who sees their own company in the opening frame watches the rest. The one who sees a logo, doesn't.
For Sarah · HR Director, Meridian Corp
About Meridian
A quick read on your team
45
Team size45
Industry
Tech · SaaS
Fiscal yearJan–Dec
For Sarah · HR Director, Meridian Corp
Your likely coverage
Where most 45-person teams sit
✓ Group healthStandard HMO
✓ Basic liability$1M
✕ Cyber coverOften absent
✕ Key-person lifeOften absent
✕ D&O coverOften absent
Coverage Snapshot
They see where their current cover stands.
The reel walks through the likely gaps in a team of this size, in this industry — backed by benchmarks, not sales copy. Not a feature dump. A diagnostic.
The rep who shows up with a diagnostic wins against the rep who shows up with a brochure, every time.
ROI For Their Team · The Peak
They see the numbers, scoped to their team size.
The emotional high point. Specific coverage limits, specific premium ranges, specific response times — scoped to a 45-person tech company, not a generic matrix. The prospect sees a decision, not a proposal.
The B2B reel that ends with a scoped ROI is the reel that ends in a meeting.
For Sarah · HR Director, Meridian Corp
Scoped for Meridian
Cyber + D&O cover, from
$1,120 / mo
Cyber limit$2M
D&O limit
$3M
Response team24-hour
Integrates withCurrent HMO
For Sarah · HR Director, Meridian Corp
Book a 20-min scope
Your commercial rep
Thursday2:00 pm · Video
Friday10:00 am · Video
Next weekYour pick
Your repJames R.
Proposal Ready
The rep is one tap away, with a real scope in hand.
The final reel is the handoff. A named commercial rep, a calendar booking, and a pre-scoped proposal the prospect can ask questions about. Not a callback request — a warm first meeting, on the prospect's calendar.
A booked meeting with a scoped proposal is the only B2B metric that matters.
Why it lands
Three numbers that change your B2B pipeline .
95%+
Message open rate
Delivered directly to the HR, founder, or finance contact — in the format they actually consume, not the inbox they ignore.
In managed pilots, AI Personalised Reels produced consistent, measurable gains on this metric vs. legacy reminder workflows. Pilot data shared on request.
Built for insurance
Built around the B2B buyer, not retrofitted from retail.
Managed end-to-end by Amplispot. Works across group health, commercial lines, cyber, key-person, and SME renewal. Your reps never touch a video editor.
Managed service
Tech, design, and ops handled in-house. You get outcomes, not a tool.
Firmographic data integration
Secure pulls from your CRM, firmographic enrichment, and underwriting systems. Real companies, real team sizes, real context — not a cold-list blast.
Multilingual by default
Audio auto-generates in the customer's preferred language. Eight languages supported out of the box, more on request.
Pipeline-triggered cadence
Renewal window, fiscal year start, post-conference, cold-sequence day-3 — you set the triggers, we run the motion for the commercial team.
Channel-native delivery
No app, no install, no login. A link in a message. A reel player in the browser — on any device, any channel.
Rep-routing built in
The journey closes by routing the prospect back to their assigned commercial rep, with a scoped proposal already in hand.
Enterprise scale
Built for large commercial books. Renders personalised B2B reels across tens of thousands of prospect companies — segmented, researched, measurable.
What you see back
Every tap is a signal. Every reel is measurable.
Unlike a cold email sequence, every reel gives your commercial leadership a clear view of which prospects engaged, which reps booked, and which segments are breaking through.
Opens
Reels watched
Meetings booked
Rep clicks
Proposals requested
See a B2B reel built from your own pipeline.
Send us a short list of prospect companies — names, team sizes, industries, any context your reps already have. We'll build live personalised B2B reels for those prospects, so you can see what your commercial team would be sending, before you commit to anything.