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AI Personalised Reels · Insurance Milestones

A personalised upgrade journey for every policyholder.

Short, vertical, spoken in their language — built to mark the moments that matter. Policy anniversaries, claim-free years, loyalty rewards, discount unlocks. Across health, auto, home, life, and term.
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Short, vertical format

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Languages supported

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Message open rate

Spanish

Audio language

Day 0

Right-time upgrade
For Sarah · Health Policy
Your coverage gap

Your plan covers $500K. One hospital stay can cost more.

Current cover$500K
Upgrade to$1M
Premium delta+$38/mo
The upsell gap

Your best upsell window isn't in the call centre. It's on their phone.

Upsell calls are expensive, intrusive, and increasingly ignored. Email upgrade offers get archived. The customer who would happily pay more for better cover is the one who never picks up — not because they're uninterested, but because the pitch never reached them in a format they engage with.

Upsell isn't a pitch problem. It's a timing problem.

What it does

Every policyholder gets their ownpersonalised upgrade reel.

Delivered to their phone. No app, no login, no install. Works across supplemental health, auto add-ons, home coverage upgrades, and life rider cross-sells.
01 / Gap-aware

Built from their actual coverage gap

Current plan, current premium, the exact delta to the next tier — pulled live from your policy system. Every reel speaks to one customer's real upgrade path.
02 / Multilingual

Heard in their own language

English, Spanish, French, Mandarin and more — auto-generated per customer, matched to their preference.
03 / Life-stage triggered

Arrives exactly when life changes

New child on the policy, car at 5 years, home renovation, age band crossed — your growth team sets the triggers, we run the motion.
04 / Agent-first

Ends with a human, not a pay link

The journey closes by routing the customer back to their named advisor — to talk through the upgrade, not pressure a checkout.
The reel journey

One journey.
From oblivious to asking for the upgrade.

Short, vertical, one idea per clip. Each reel earns the next — the customer asks about the upgrade because they see why they need it, not because they were sold to.
Recognition

They see their current plan, clearly.

The journey opens with the customer's existing coverage on screen — not a generic upgrade pitch. Their plan, their premium, their family, their numbers. Attention is earned before a single upgrade word is spoken.
You can't sell an upgrade to a customer who doesn't remember what they already have.
For Sarah · Health Policy
Your Plan

Your family is covered for

$500K
Plan Family PPO
Members 4 covered
Premium$2,840 / yr
For Sarah · Health Policy
What Your Plan Misses

Gaps in your current cover

✓ In-network surgeryCovered
✕ Out-of-network ICUNot covered
✕ Overseas emergency Not covered
✕ Advanced cancer carePartial
✕ Dependent past 18Not covered
Gap Revealed

They see what their plan doesn't cover.

Without alarm, without jargon — the reel shows the real-world scenarios the customer's current plan doesn't cover. An ICU stay past 30 days. A surgery in another state. A child turning 18 and aging off. Quiet, factual, personal.
A coverage gap shown is a coverage gap closed. A coverage gap explained after the fact is a complaint letter.
Upgrade Unlocked · The Peak

The upgrade becomes a choice, not a sell.

The emotional high point. The reel shows exactly what the upgrade covers, what it costs, what it would have paid in a real scenario — and how easy it is. The customer sees a decision, not a pitch.
The upgrade that feels like protection gets bought. The upgrade that feels like marketing gets ignored.
For Sarah · Health Policy
Your Upgrade

Double your cover for

+$38 / mo
New cover$1,000,000
Out-of-networkIncluded
Overseas Included
Dependent age cap 26 yrs
For Sarah · Health Policy
Talk to your advisor

Ready when you are

Upgrade to Family PPO+
New premium $3,296 / yr
With you since 4 years
Your advisorJames R.
Warm Handoff

They ask their advisor — already warm.

By the time the handoff arrives, the customer understands their current plan, the gap, and the upgrade. The advisor isn't cold-pitching an upsell — they're answering a question the customer already has.
A warm customer asking their advisor beats ten cold upgrade calls on a dialler.
Why it lands

Three numbers that change your upgrade revenue.

95%+

Message open rate

Delivered directly to the channel your customers already check. The right format, at the right moment in their life stage.

8+

Languages supported

English, Spanish, French, Mandarin and more — auto-generated per customer from their data, not a roadmap item.

Measurable

Upgrade take-rate

In managed pilots, AI Personalised Reels produced consistent, measurable gains on this metric vs. legacy reminder workflows. Pilot data shared on request.
Built for insurance

Built around your book, not retrofitted into it.

Managed end-to-end by Amplispot. Works across health, auto, home, life, and term upsells. Your team never touches a video editor.

Managed service

Tech, design, and ops handled in-house. You get outcomes, not a tool.

Policy system integration

Secure pulls from your policy and customer systems. Real data, real gaps, real upgrade paths — not a generic pitch.

Multilingual by default

Audio auto-generates in the customer's preferred language. Eight languages supported out of the box, more on request.

Life-stage triggered cadence

Policy anniversary, age band crossed, dependent added, claim event, tenure milestone — you set the triggers, we run the motion.

Channel-native delivery

No app, no install, no login. A link in a message. A reel player in the browser — on any device, any channel.

Agent-routing built in

The journey closes by routing the customer back to their named advisor, not a generic pay link.

Enterprise scale

Built for large books. Renders personalised upgrade reels across hundreds of thousands of policyholders — every campaign, every segment.
What you see back

Every tap is a signal. Every reel is measurable.

Unlike a cold upgrade call, every reel gives your growth team a clear view of what actually resonated — and with whom.

Opens

Reels watched

Drop-off points

Advisor clicks

Upgrades closed

See an upgrade reel built from your own book.

Send us a sample of your policy data and a set of customers you think should be upgrading. We'll build a live personalised upgrade reel flow for a real cohort — so you can see exactly what your customers would see, in their own language, before you commit to anything.

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Founded 2017 · Headquartered in Mumbai, India · Serving customers globally
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